Marketing Subcommittee Minutes

ABSENT: Betsy Brinson

1. Introductions:

Members introduced themselves -- Judy, a member of the CVL Steering Committee, represents public libraries; Keith, V.P. in development from Morehead, represents comprehensive universities; Sande, public relations, UK Information Systems, represents research universities; Carolyn, Transylvania, represents independent universities and colleges and the Kentucky Library Association (Chair); Kelly, KDLA, represents the state library; and, Debbie represents CPE; (Betsy, as an independent researcher, represents the public at large.)

2. Keith's Report:

Keith reported that the CVU Marketing Work Group, of which he is a member, has not met yet. In a Cambridge scope meeting on CVU marketing that both Keith and Miko attended, there were a lot of unanswered questions on how to market CVU programs. As CVL serves CVU and beyond, Keith thought that the marketing of CVL needs to be integrated into CVU marketing but goes further, but we need to be cautious not to let the tail wag the dog.

3. Miko's Handouts:

The handouts include the committee charge as approved by the Steering Committee, membership list, a fact sheet on CVL, CVL user profile, CVL timeline, press releases of Mary Beth Susman as CVU CEO and Miko as CVL Director, and a CVL chronology. Miko reviewed these briefly with the group.

4. What Gordon Needs from Us:

Miko reminded the group of what Gordon wants in order for him to be our spokesperson. When he met with the Steering Committee Nov. 13, he told us that he needs:

1. CVL usage statistics, the hard data that can be gathered by the CVL office;
2. Anecdotes on how CVL resources and services help people, compelling enough to bring it home to legislators;
3. Estimates on $ benefits from group licensing and other collaborative efforts.

This subcommittee will be responsible to gather the info on #2. CVU Pilot projects might give us some info on this.

5. Action Plan:

1. To create a template for CVL publicity so we can take it to local presses, clubs, etc.

It was decided to use Miko's fact sheet as the base and for members to get revisions to her before March 5, Friday. Miko then will revise the fact sheet and send to members for reaction. The final copy is to be approved by the Steering Committee March 19.

2. To recommend to Mary Beth Susman that a firm be employed to do a sample CVL marketing packet:

It was moved and approved that CPE leadership immediately considers seeking the service of a marketing firm to develop a coordinated marketing plan for CVU and CVL.

3. To design a tag for the CVL workstations that will be distributed soon.
4. To use the May 14 KLN membership meeting and the October KLA meeting as forums for CVL marketing for librarians.

6. Next Meeting: